BrandArena: Harry and Meghan’s £18million Spotify Podcast Deal Ends After One Season

Saturday 17 June 2023

Harry and Meghan’s £18million Spotify Podcast Deal Ends After One Season

Audio streaming and media services provider, Spotify and the production company of Prince Harry and Meghan, Duchess of Sussex, have announced the termination of the multi-million pound podcasting agreement that included the creation of Meghan's 12-episode podcast "Archetypes" last year.

"Archetypes" premiered in August of last year, with guests including tennis star Serena Williams, singer Mariah Carey, and actor Mindy Kaling.

"Spotify and Archewell Audio have mutually agreed to part ways and are proud of the series we made together," Spotify said in an emailed statement Friday, without revealing any further information.

According to Variety, an unnamed source said Spotify had been expecting more content from Archewell Audio, while another unnamed source said Harry and Meghan wanted to move away from exclusive Spotify distribution to find a new home for their audio projects.

Archewell Audio’s company mission is “producing programming that uplifts and entertains audiences around the world,” as well as “spotlights diverse perspectives and voices” and “builds community through shared experience, narratives and values.”

Last year, Barack and Michelle Obama also ended their deal with Spotify to exclusively distribute their podcast Higher Ground. In that case, Spotify said it declined to renew the deal; it was reported at the time that the couple had disagreed with Spotify over the number of its shows that would feature the former US president and first lady. The Obamas later inked a first-look deal with Amazon’s Audible instead.

Since stepping back from royal life, Harry and Meghan have focused on making money through media ventures, including the podcast, the 38-year-old prince’s tell-all autobiography Spare and an agreement with Netflix to producing streaming content, including a docuseries about their relationship with Britain’s royal family.

Most recently, Harry has been in the UK as part of a phone-hacking trial being heard in the high court, where he has alleged he was the victim of phone hacking and other illegal information-gathering tactics by tabloid media.

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