BrandArena: Google's Corey duBrowa Joins BCW Group as Chief Executive Officer

Thursday 1 June 2023

Google's Corey duBrowa Joins BCW Group as Chief Executive Officer

BCW Group, the global communications agency, has announced the appointment of Corey duBrowa as its Chief Executive Officer. Corey, who is currently the Vice President of Global Communications and Public Affairs at Google and Alphabet, will succeed Donna Imperato.

In 2018, Corey joined Google and Alphabet to manage the communications and public relations division. Prior to that, he was Executive Vice President and Chief Communications Officer at Salesforce, and before that, he was Senior Vice President of Global Communications at Starbucks for seven years. He began his career in employee communications at Nike and has substantial agency expertise from his time at Waggener Edstrom and Ketchum Public Relations.

His multiple industry awards over the past 25 years include six SABREs, four PRWeek Global Awards and three PRSA Silver Anvils, and he has been inducted into the PR News Hall of Fame. He currently serves on the University of Oregon Foundation’s Board of Trustees, Providence Health Foundation’s Board of Directors and the PR Museum’s Board of Trustees. He was a trustee of the Arthur W. Page Society for five years and a founding member of the USC Annenberg School’s Board of Advisors. Corey was a music journalist for two decades, with more than a thousand bylines in publications ranging from Rolling Stone to GQ.

Corey will join BCW at the start of August, leading one of the world’s largest communications agencies, with more than 4,000 people in nearly 40 countries worldwide. As CEO of BCW Group, he will also oversee AxiCom, a specialist technology PR agency; Direct Impact, a grassroots and advocacy agency; GCI Health, a global healthcare integrated communications agency; HZ, an integrated creative agency; and Prime Policy Group, a public affairs and public policy consultancy. He will also join the WPP Executive Committee at this time.

Corey duBrowa said: “I am delighted to be joining BCW as CEO, and to have the opportunity to lead the more than 4,000 communications professionals whose work for clients all over the world has elevated the agency and its legacy to such an exalted place in our industry. I also want to recognize Donna Imperato for her extraordinary achievement in leading BCW to where it is today. I am excited to get started in August with the amazing BCW team and look forward to what we can build together.”

Mark Read, CEO of WPP, said: “Corey is one of the industry’s most highly regarded leaders, and I am delighted to welcome him to BCW and WPP. His experience working for brands, technology companies and agencies could not be better suited to the role of leading BCW into its next chapter. As she hands over to Corey, I would like to reiterate my thanks to Donna for her tremendous contribution to the agency and to WPP as a whole and wish her all the best for the future.”

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