BrandArena: ARCON announces new rates for vetting of digital media

Wednesday 10 May 2023

ARCON announces new rates for vetting of digital media

The Advertising Regulatory Council of Nigeria (ARCON), has established increased vetting rates for new media including the Internet, social media, skits, and digital, in keeping with its legislative responsibility to maintain the highest ethical standards of advertising across all digital platforms. The new rate will go into effect yesterday, Tuesday, May 9, according to a statement signed by the Director of the Regulatory Council, Mrs. Ijedi Iyoha.

According to the statement, the vetting rates for traditional Media remain the same, but normal vetting for new media with a timeline of seven days costs N7,500, 8 hours vetting process, (1 day) for 15 concepts cost N100,000 while 16 working hours  (2 days) for 10 concepts costs N70,000.

"Traditional Media rates, normal vetting costs N25,000, 16 hours vetting costs 150,000, and 8 hours vetting costs N280,000," part of the statement read. 

ARCON also states that all new media apps have a three-month validity term and must be kept distinct from traditional media applications.

Following the passage of a new advertising law, the apex advertising regulatory body increased its efforts to control advertising on digital platforms in order to eliminate inappropriate and unethical practices that threaten the morals and integrity of the profession.

It recently charged secondary digital platforms owners, skit makers and influencers to ensure that all advertising and marketing communications materials are submitted to the Advertising Standards Panel, ASP for vetting before exposure to avoid sanctions in accordance with the law.

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