BrandArena: Canon marks 20th consecutive year in global interchangeable-lens digital camera market

Thursday 30 March 2023

Canon marks 20th consecutive year in global interchangeable-lens digital camera market

Canon Europe yesterday announced that its interchangeable-lens digital cameras (digital SLR and mirrorless cameras) had held the top spot in the global market for 20 years from 2003 to 2022.

Canon develops the primary imaging system components used in its EOS series of digital interchangeable-lens cameras — CMOS image sensors, image processors, and interchangeable lenses – with the basic concept of "Speed, Comfort, and High Picture Quality" in mind. Canon continues to support the diverse needs of customers by assembling a diverse product lineup ranging from high-performance flagship models that are highly trusted by professionals to entry-level models that allow users to enjoy high-image quality shooting with simple operation, as well as a rich selection of RF and EF series lenses that enable a wealth of creative expression.

During the dawn of digital SLR cameras, Canon introduced its breakthrough EOS 300D (EOS Kiss Digital or EOS Digital Rebel in other regions) in September 2003. This groundbreaking camera, which was competitively priced and featured a compact, lightweight design, became the engine for growth in the digital SLR market, capturing the top share of the global market and heralding the age of digital SLR cameras. 

Since that time, Canon has continued to launch a range of groundbreaking products, including the professional-model EOS-1D series and the EOS 5D series, which paved the way for digital SLR video recording. Canon’s desire to further expand the boundaries of visual expression led to its next-generation EOS R System, launched in October 2018, which includes the EOS R5 – the first camera to feature 8K video recording2 – released in July 2020 and the EOS R3 in November 2021, which features tracking of fast-moving subjects and continuous shooting performance. In addition, Canon launched the EOS VR System, designed to record video for virtual reality content, in December 2021.

In 2022, Canon announced the EOS R7 (released in June 2022) and EOS R10 (released in July 2022) the first APS-C size models in the EOS R Series, and the EOS R6 Mark II full-frame camera (released in December 2022) that features advanced AF functionality and superb video capabilities, alongside six new RF lenses3. While further expanding its lineup Canon managed to secure the number one share of the global market for the 20th consecutive year.

Canon will continue to refine its proprietary imaging technologies while further strengthening and expanding the EOS series of cameras and lenses, opening new avenues of image and video capture.

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