In celebration of love and appreciation for its customers on Valentine’s Day, Zedvance Finance Limited, one of the leading consumer finance companies in Nigeria, organized a free heart check-up, medication, and sensitization programme for its new and existing customers across the country.
The Valentine’s season campaign, tagged ‘Don’t Forget Your Heart’, was held from Monday, February 6th, to Tuesday, February 14th, 2023.
Speaking on the campaign, the Managing Director of Zedvance Finance, Mr. Ever Obi said the initiative was organized for its customers and the general public to create awareness on the importance of health checks and healthy living.
“Valentine’s season provides us with another opportunity to demonstrate our love and appreciation for our customers for their years of loyalty and support. There is no better way to celebrate the season than to keep our hearts beating for those we love. We want everyone to prioritize their hearts. Self-care is necessary for our physical and mental health.
“Without adequate self-care, we are less likely to be the best possible version of ourselves, and our relationships, work, and experience of the world suffer as a result. For us, we decided to launch this campaign to raise awareness on healthy heart and lifestyle”, he said.
“Valentine’s day is not just about spending but caring. So, to us, this is a great time for us all to call one another’s attention to care more about our health. We felt so excited to have many of our customers attend the free heart check-up & sensitization programme at our branches across the country. It’s just part of our way of celebrating the day with our customers,” Lukmon Oloyede, Head of Product Marketing & Brand Communications, added.
He reiterated that beyond Valentine’s season, Zedvance Finance would continue to be a trusted and reliable financial partner to all its new and existing customers, delivering superior financial products that would enhance their lifestyles.
During the sensitization programme, Dr. Martha Bako, Medical Laboratory Technician (MLT) of Esther Japhet Community Health Centre, FCT Abuja, charged the general public to adopt a healthy lifestyle to prevent the issues of heart diseases ravaging the country. She stated that non-communicable diseases (NCDs) such as cardiovascular diseases (CVDs) are part of the leading cause of death and disability in the world.
According to her, “Tobacco use, an unhealthy diet, physical inactivity, and the detrimental use of alcohol are the primary causes of these diseases, which appear predominantly as heart attacks and strokes. These manifest in people as high blood pressure, high blood glucose, and overweight and obesity, all of which are dangers to good heart health.”
She advised that lifestyle habits like heavy alcohol intake and cigarette use should be avoided. The best way of avoiding heart disease is to find a way to prevent these conditions from being established.
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