BrandArena: d.light Launches in Nigeria With Life Transforming Solar Energy and Device Financing Solutions

Monday 19 September 2022

d.light Launches in Nigeria With Life Transforming Solar Energy and Device Financing Solutions

d.light, a global leader in social transformation has officially launched into the Nigerian market with a promise to transform one billion lives globally by 2030. Founded in 2007 by Ned Tozun a Canadian & Sam Goldman an American who met at Stanford Business School, d.light has operated in several markets globally like India, China and Kenya, Uganda, Tanzania, Ethiopia in Africa before expanding to the Nigerian market with over 25 million sustainable products including solar lanterns, solar home systems, TVs, radios and smartphones sold globally across over 70 countries.

Speaking about d.light’s passion to transform and impact billions of lives across the globe, the chairman of the board, Mrs. Ibukun Awosika explained that the goal of the company is to bridge the gap and ensure inclusiveness for everyone. “Our vision is to change the lives of billions of people on the face of the earth who are crying for equity to have a chance to live a better life.” We are in Nigeria to transform Africa one community at a time, and this is our driving force she said.

Giving the opening address at the launch, co-founder and president Sam Goldman said “The reality is that we are still so far from where we need to be in terms of our population and their needs. Hence our target market is low-income individuals; not just rural communities which is why the company adopts the 'pay-as-you-go" model. Access to sustainable energy will not be possible unless we solve the funding problem.

The co-founder and CEO, Ned Tozun in his own address stated that d.light has provided employment for over 6,000 people across Africa. He added, "Our target is lower-income individuals. There is the sun in the village and the cities, so when we just say a rural market, it is not. The guy who lives in Lagos, but doesn’t have a generator shouldn’t even use a generator if he can have a solar solution. 

Why? Because of environmental sustainability. So, when you think about all the ESG matters, you will encourage more people to use alternate sources of energy rather than polluting sources of energy and that helps everywhere; whether you are in the city or in the village. It is about lower income. What we’ve done is to think of the entire problem chain. Firstly, innovate the product. Two, how do you deliver it? Deliver it to them at the most reasonable price. Thirdly, make sure it’s affordable for them. How is it affordable? 

Mrs Ibukun Awosika delivering a speech at the event

It is pay-as-you-go. They don’t have to look for the capital to buy. They look for signing-up, proving they have the ability to be able to pay every week – they have a different system: every week, every month, every day - are different options that are available and as you increase your credibility ratio in terms of your performance, you then have opportunity to get into more."

The highlight of the event was the official launch of the iMax 10 Solar Power System an inverter battery system that can give Nigerians the freedom to live their best lives.

Dignitaries at the official country launch included the Vice President of Nigeria, Yemi Osinbajo; CEO, who gave his virtual goodwill message and Florian Seche, CEO of HMD, Global strategic partners to d.light.

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