BrandArena: Gupshup team up with Truecaller to help enterprises improve customer experience and enable trust in business communication

Thursday, 24 February 2022

Gupshup team up with Truecaller to help enterprises improve customer experience and enable trust in business communication

Gupshup, the leader in conversational engagement, announced a technology partnership with Truecaller, the leading global platform for verifying contacts and blocking unwanted communications, to empower enterprises with access to advanced business identity solutions. With this partnership, brands will enable a secure voice communication ecosystem to better engage with consumers and improve their overall calling experience.

With unsolicited calls and messages on the rise, mobile users are finding it difficult to distinguish between unwanted calls and genuine calls or messages from brands they want to engage with, leading to incomplete or unproductive consumer outreach. To address this, Gupshup and Truecaller will bring the Verified Business Caller Identity solution to businesses. The partnership will help brands deliver personalized voice calls to customers, with a logo, verified tick, call reason and green badge with Truecaller caller identification for more meaningful engagement between brands and consumers.

“We are committed to help businesses drive secure, smart and intuitive conversations with consumers. This partnership demonstrates our commitment. The Verified Business Caller Identity solution will help businesses add more credibility to their consumer communication. With contextual information provided through a verified identity, the scope of identity theft and phishing are significantly reduced”, said Ravi Sundararajan, Chief Operating Officer, Gupshup. “Together, we will help our enterprise customers strengthen user trust, satisfaction and make communication truly work for their brand.”

The Verified Business Caller Identity solution works seamlessly across Android & iOS caller IDs and offers businesses a self-service dashboard to easily manage business numbers and access insights for calling patterns to understand the health of a brand's calling process.

“Users today are flooded with endless calls from unidentified numbers. Unfortunately, industry-wide, businesses tend to suffer from reaching their users, resulting in a poor user experience. Our Truecaller Verified Business Caller Identity solution provides an answer to this problem. The solution has acquired the trust of consumers and companies by adding identity, trust, safety, and context to voice led business communication with successful use cases across industry verticals”, said Priyam Bose, Global Head, GTM at Truecaller for Business. “Gupshup is the leading messaging and conversational engagement platform, and this partnership will amplify our joint vision to build a seamless communication experience for users and businesses.”

Gupshup recently acquired Knowlarity, a cloud communications leader in cloud telephony, contact center automation, AI-powered voice assistants and speech analytics solutions. This acquisition enhances Gupshup’s capabilities in conversational AI and help businesses build seamless conversational experiences across both voice and messaging channels, which are key enablers of business communication.

Gupshup enables better customer engagement through conversational messaging. Gupshup is the leading conversational messaging platform, powering over 6 billion messages per month. Across verticals, thousands of large and small businesses in emerging markets use Gupshup to build conversational experiences across marketing, sales and support. 

Gupshup’s carrier-grade platform provides a single messaging API for 30+ channels, a rich conversational experience-building tool kit for any use case and a network of emerging market partnerships across messaging channels, device manufacturers, ISVs and operators. With Gupshup, businesses have made conversations an integral part of their customer engagement success. Gupshup is present across the world in regions like India, Latin America, Eastern Europe, Southeast Asia, the Middle East and the United States. Visit or converse with Gupshup.


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