BrandArena: Insight Publicis, Quadrant MSL win ‘Iconic Advertising, PR’ agencies

Sunday 19 December 2021

Insight Publicis, Quadrant MSL win ‘Iconic Advertising, PR’ agencies

Two of Insight Redefini agencies in creative advertising and public relations, Insight Publicis and Quadrant MSL, shone like a thousand stars at the recently held third edition of the Brandcom Awards with Insight Publicis winning ‘Marketing Agency of the Year’ and  ‘Iconic Agency of the Year’, while Quadrant MSL emerged “Iconic PR Agency of the Year’.

Insight Publicis awards come on the heels of the agency’s many wins in the year 2021, including the recent recognition by the Gerety Awards for its innovative Keystone “Make It Happen” campaign.

Speaking on the feat, Group Creative Director, Simisola Hughes-Obisesan expressed gratitude and appreciated the Brandcom Awards team for the recognition.

“We are aware that the reward for good work is more work. This is why with every recognition, we make it a point of note to push harder, dig deeper and tap into our incredible talent to create unique solutions that transform brands and businesses across Africa.” She dedicated the award to Nigeria’s advertising guru and founder of Troyka Holdings, Inductee of the Brandcom Hall of Fame, Dr. Biodun Shobanjo, who is also fondly referred to as the “Czar of Marketing Communications”.

Foremost Public Relations and strategic communications consultancy firm, Quadrant MSL, also emerged winner of  the “Iconic PR Agency of the Year” award at the event. This comes on the heels of the agency’s recent remarkable award by the Nigeria Media Nite-out Awards as the “PR Pathfinder of the Decade”.

This award comes as recognition of Quadrant MSL’s role, not only as a distinguished agency in the Public Relations industry, but as an expert in its approach and delivery of reputation management and strategic stakeholder management services for indigenous and multinational organizations.

Head of Business, Quadrant MSL, Bukola Shobowale, on receiving the award, expressed delight at the recognition, as a proof of the company’s differentiation, “It is an honor to receive this award from this prestigious institution. Being recognised as an Iconic PR agency of the year is proof of our hardwork and commitment to our partners’ success.” said Shobowale. “At Quadrant MSL, we take pride in enhancing influence and delivering impact for our partners. This is further enhanced by our access to an array of global resources and tools, driven by our global company, Publicis Groupe, the world’s most valuable marketing communications consultancy.

Acknowledging the extra miles and impact made by Insight Publicis, convener of the Brandcom Awards and publisher of Brand Communicator, Joshua Ajayi said, “Despite the challenging years and changing times, players like Insight Publicis continue to be outstanding. Forty years in the integrated marketing communications space, and Insight Publicis continues to make an impact. We are passionate about recognizing and appreciating pathfinders like Insight Publicis, the creative work and transformational and innovative solutions that the agency continues to churn out for its vast array of brands.”

The award which wraps up the 2021 Brandcomfest, an event designed to be one of the largest gatherings of stakeholders in the brand and marketing communications landscape, and catering to the most contemporary and topical issues in the industry, provided a relaxed atmosphere for industry stakeholders and creative powerhouses to celebrate their wins and network.

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