BrandArena: Rite Foods partners with Sterling One Foundation to commemorate World Clean-up Day

Thursday 30 September 2021

Rite Foods partners with Sterling One Foundation to commemorate World Clean-up Day

As part of the activities to commemorate this year's World Clean-up Day, Rites Foods Limited recently in Lagos partnered with Sterling One Foundation, an organization committed to the Social Development Goals (SDG) initiative. The foundation involved in ridding Lafiaji Beach in Eti-Osa Local Government Area of post-consumer polyethylene terephthalate (PET) bottles, plastics, and solid waste.

The clean-up exercise, which was focused on the banks of the beach and the environment in Lafiaji Community, was held on September 25, 2021, as a continuation on this year's World Clean-up Day.

This noble gesture reverberates Rite Foods' commitment to intensifying awareness on proper waste disposal and separation from source for the purpose of recycling the plastics as measures of eradicating the hazards caused by these wastes.

The initiative was embarked upon by volunteers, staff members of the leading food and beverage company and the partners, as well as residents in the community who picked up and removed waste from the environment, thereby making it healthier for habitation.

Commenting on the exercise, the Managing Director, Mr. Seleem Adegunwa, noted the company's resolve in ensuring environmental protection and cleaner aquatic space, and at reinforcing the consciousness on responsible waste management which would help in reducing the dangers caused by it.

On the partnership, Chief Executive Officer, Sterling One Foundation, Mrs. Olapeju Ibekwe, explained that the partnership with Rite Foods is mutual, and has given both parties the opportunity to contribute and advance the course on waste collection, pollution-free and healthy environment.

It is estimated by statistics that by the year 2050, if we as a people don't take precautions, our aquatic space will be taken over by plastics and other waste materials, therefore, it is of paramount importance that we take responsibility and Clean-up the environment often because of the obvious consequences. Therefore, at the Sterling One Foundation, we believe strongly that commitment to the SDGs across board is no longer an option and we are excited at the opportunities the future presents, Ibekwe noted.

Ibekwe, also affirmed that by this laudable support from the market leader in the carbonated soft drink segment, with the 12 Bigi variants, Fearless energy drink, and sausages, it is wise for us as Nigerians to always patronize our Brands, because Rite Foods' products is ours and it is here to stay

In his remark, Representative of Lafiaji Community, Orire Shola, expressed his satisfaction with the exercise and commended Rite Foods and its partner for keeping to their vision of making Lagos and the Beaches cleaner, especially with plastics collection which can be recycled for other valuable purposes.

"Rite Foods has taken its clean-up programme to an admirable height, and l hope the community will practice what has been learnt on proper waste disposal," he stated.

While eulogizing both organizations, the community representative whose residents also participated, affirmed, "It is a good thing, and that is why we have lent our support to it. I applaud the efforts of Rite Foods and Sterling One Foundation for the positive steps taken in making the World Clean-up Day memorable.

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