sitemaps.org/schemas/sitemap/0.9/sitemap.xsd BrandArena: Eat’N’Go Expands to East Africa with the Acquisition of Domino’s Pizza and Coldstone Franchise in Kenya

Friday, 9 April 2021

Eat’N’Go Expands to East Africa with the Acquisition of Domino’s Pizza and Coldstone Franchise in Kenya

...projects a total of 180 stores in Africa by end of 2021


Eat’N’Go Limited, the leading Quick Service Restaurant operator in Nigeria and Master Franchisee for world-class food brands - Domino’s Pizza, Cold Stone Creamery, and Pinkberry Gourmet Frozen Yoghurt, today announced its expansion into East African market. This comes after the successful acquisition of the franchisee which operated Cold Stone Creamery and Domino’s Pizza in Kenya.

This acquisition will see Eat'N'Go limited become the largest Domino’s pizza and Cold Stone Creamery Master Franchisee in Africa with operations in Nigeria and Kenya.  Since its entrant to Nigeria in 2012, the leading Quick Service Restaurant company has grown exponentially and continuously nurtured the drive to extend its footprint across the African market. This acquisition provides them their first foreign market expansion, making them a Pan African company with a total number of 147 outlets across Africa and a projection to reach 180 stores by end of 2021.

The milestone achievement and development will better position the company in its contribution to Nigeria and Africa’s economy. Currently home to over 3000 staff members across Africa, the company is committed to continuously provide job and business opportunities across the continent.

Group Chief Executive Officer and Managing Director Eat’N’Go Limited, Patrick McMichael said that expanding into East Africa represents a very exciting time in the growth of the organization and also a strategic investment for the firm and its stakeholders. “Over the years, we have fostered the mission to not just bring the best QSR brands to Africa, but to directly impact on Africa’s economy and we are glad we are finally on the way to making this happen. Studying the growth of the Kenyan market in the last couple of years, we are convinced that now is the time to extend our footprint into the country”.

“We are very thrilled about this expansion as this move avails us more opportunity to provide Jobs to more Africans, especially in times like this. We remain thankful to all our customers, partners, and stakeholders who have supported us this far and we are more than ready to strengthen our dedication in satisfying the needs of our customers” Patrick added.

Eat’N’Go has over the years maintained its position as the leading food franchisee in Nigeria. As it expands its presence to other parts of Africa, the organization also places a strong focus on the quality of its products and services of all its three brands. The expansion to this new region is in line with the company’s plan to reach 180 stores across Africa by the end of 2021.

Eat’N’Go is Africa’s leading master franchisee for the Domino’s Pizza, Cold Stone Creamery and Pinkberry Gourmet Frozen Yoghurt brands. Renowned for being a master deliverer of high-quality food and services, Eat’N’Go launched in 2012 in Nigeria with the vision "to become the premier food operator in Africa". Today, the company has over 147 stores in Nigeria and Kenya and it continues to deliver on this promise by successfully rolling out the globally recognised brands Cold Stone Creamery and Domino's Pizza across Africa. The company continues to expand its presence in key markets by fusing company goals with new strategic development goals and is projected to reach 180 stores across Africa by end of 2021. Eat’N’Go is dedicated to bringing the best global food brands and concepts across Africa.

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