BrandArena: Cadbury Nigeria rewards Bourn Factor Season 2 winners

Saturday 27 February 2021

Cadbury Nigeria rewards Bourn Factor Season 2 winners

Cadbury Nigeria, a part of Mondel─ôz International, and producers of the iconic Bournvita, a cocoa beverage drink, has rewarded the top three winning schools in the second edition of the Bourn Factor School Talent Hunt Competition, which took place nationwide, in 2020.

The winners were unveiled at a media parley held at the Company’s head office in Lagos, recently. Divine  Promotion  Nursery and  Primary School  in  Ile-Ife,  Osun  State,  won the grand prize of N3million. 

Success Foundation Academy in Abeokuta, Ogun State, which came second, won N2million, while Potter and Clay Schools in Ilesha, Osun State, in the third position, won N1 million.

During the prize presentation, Mrs. Oyeyimika Adeboye, Managing Director, Cadbury Nigeria, said one of the Company’s values is to “love our consumers and our brands,” adding that the organisation has continued to seek numerous ways to demonstrate this.

“The  Bourn Factor initiative was  launched in  2019  to  enable children from different  primary schools across the country showcase their  talents,  compete, and win  prizes for their schools, while raising money towards a social cause,” she said.

Mrs. Adeboye added that the initiative was in line with the United Nations Sustainable Development Goals (SDGs) that seek to build sustainable communities. “Last  year,  we  worked  with  the  first prize winner to  set  up  an  Information  and Communication Technology (ICT) facility for their school.”

“We helped the second prize winner to renovate their school premises and worked with the third winning school to  set up  a playground and a  borehole.  This year, we will partner with all the three wining schools to achieve their goals, adding that “We will also donate products to orphanages chosen by the winning schools. This will inculcate in the children, the habit of selfless giving.”

Mrs.  Adeboye thanked all the schools that participated in the competition and noted that the winners represent millions of talented Nigerian children. She enjoined teachers and parents to continue to support Nigerian children in nurturing their talents and building their dreams.

Earlier in his remarks,  Tolu  Olaoye, the  Innovations  Manager,  Cadbury  West  Africa, expressed delight with the level of participation of the schools, despite the irregularities in school calendars, caused by the COVID-19 pandemic.

“This, for us, is the kind of resilience we are seeking to achieve, teaching the younger ones how to persevere,” he said.

According to the statement, which was issued by Frederick Mordi, the Company’s Corporate Communications and Government Affairs Manager for West Africa, the competition is one of the several brand touch points that Bournvita is using to connect with children across the country.

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