BrandArena: GBfoods Relaunches its Bama Product with state-of-the-art factory in Nigeria

Wednesday 29 July 2020

GBfoods Relaunches its Bama Product with state-of-the-art factory in Nigeria

…develops new packaging design with a premium quality stamp 

Bama Mayonnaise, leading mayonnaise brand from the portfolio of GBfoods Nigeria, recently completed its state-of-the-art production factory in Sango, Ogun State. The factory which is the largest in Sub Saharan Africa, will support the manufacturing of the Original recipe Bama mayonnaise for Nigeria and West Africa. The factory successfully rolled out its first batch of products to the Nigerian market recently. GBfoods Nigeria is a subsidiary of GBfoods Africa, a partnership between GBfoods and Helios Investment Partners.

This investment is an added assurance of GBfoods’ commitment to continually contribute to Nigeria’s economic and social development through the localization of its products. The factory draws from a blend of GBfoods rich global practices and regional experiences to support consumers growing needs, whilst highlighting the opportunity for their communities to be a part of the long-standing heritage. This will, in turn, make Nigeria a key export hub for Africa and will further lead to the creation of jobs and the development of human capital in the country.

The CEO of GBfoods Africa, Mr. Vicenç Bosch reiterated Bama’s commitment to maintaining its original recipe developed over 80 years ago in the United States of America while being produced in Nigeria. He said, “The tradition and origin of American recipes is what makes Bama unique and superior in comparison with our competitors”.

Mr. Vicenç Bosch further went to state “Our priority when building this international standard production facility in Nigeria was to make sure we were able to meet the demands of our customers, not only in Nigeria but also in other African countries”.

In addition to the new factory, the company has also unveiled a new packaging design, featuring a quality stamp to reiterate the product's category-leading position, and to emphasize its superior quality and taste to consumers. With the quality stamp feature, customers are now able to identify and purchase original Bama products. The new design stays true to the corporate colors, brand characters, and label art that is synonymous with Bama Mayonnaise while making the shelf presence and overall impact much stronger. Bama’s superior formula and product have been uniquely put to the test, delivering a smooth texture and mouthwatering creamy experience to deliver the taste which spreads moments of love to all its consumers.

Speaking on the commissioning of the factory, Mr. Vincent Egbe, the Managing Director, GBfoods Africa, Nigeria Business Unit said, “Our growth and expansion plans for Nigeria are long-term and this investment is a testament to the industrial and infrastructural advancement that GBfoods is bringing not only to Nigeria but to Africa as a whole, we aim to make Nigeria an archetype in food security and also to become the food basket of Africa”.

“Over the last couple of years, one of the things that we have ensured is to establish Bama as the gold standard of Mayonnaise, not just in Nigeria but across Africa. Our quality commitment to our product means that our customers and our consumers know that they are getting the very best mayonnaise product developed in the USA, designed and produced in Nigeria”, Mr. Egbe added.

“Bama as known has continued to deliver the best premium quality mayonnaise to the Nigerian market”. According to Cletus Onyebuoha, the Business Unit Marketing Director, GBfoods Africa, “Bama is a trusted symbol of love with consumers. Scoop and spread it on your bread or vegetables, you’ll enjoy the same premium quality product made with all-natural extracts, proteins and healthy oil. Our promise to consumers is to deliver that delicious taste which spreads moments of love at breakfast and other occasions. That is why we are re-inviting consumers to not only “taste love in every scoop” but to share it”.

Withstanding over 80 years of quality and trusted consumer experience, Bama Mayonnaise which is developed in the USA continues to provide matchless tasty and delicious nourishment that transforms eating experiences across the world.

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