BrandArena: Former Kia Motors CMO Moves To Volkswagen

Friday 16 August 2019

Former Kia Motors CMO Moves To Volkswagen

Saad Chehab, who spent almost two years as Chief Marketing Officer at Kia Motors, managing global marketing for Maserati, will join Volkswagen America as senior Vice President of VW brand marketing.

Chehab, 52, will report to both Volkswagen of America CEO Scott Keogh and Jochen Sengpiehl, chief marketing officer for Volkswagen Group.

previously led marketing for the Chrysler and Lancia brands. At VW, he will be in charge of the marketing strategy at VW, including VW’s new brand campaign, “Drive Bigger.” Chehab will report to  Scott Keogh, the head of the VW Group in the U.S.

Derrick Hatami, executive vice present of sales and marketing and Jim Zabel, senior vice president of marketing, are leaving VW effective immediately. Hatami's responsibilities will be handled on an interim basis by Werner Eichhorn, chief sales and marketing officer for the VW brand in North America.

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