BrandArena: Why start a Dropshipping business in Nigeria?

Monday 3 June 2019

Why start a Dropshipping business in Nigeria?

With a population of 185.59 million Nigeria is a promising marketplace in Africa that you can sell to. It’s GDP has grown 7% annually and is set to hit 294 billion in 2020, making it the projected fastest growing African country. Although portrayed as a poorer country the average wage of a Nigerian worker is increasing year over year and it is normal for women to work outside of the home. This means that a whole new marketplace has opened that is price sensitive and brand loyal.

Nigeria has the highest mobile ecommerce market in Africa with an 84% penetration rate, making it an easy marketplace to engage with continuously from both a dropshipping and customer touchpoint level. And if you are thinking to start a dropshipping business to Nigeria consider the fact that 50% of the population is under the age of 30, with the median age being 18, so your business should cater for a younger market.

Keeping in mind that Nigeria is predominantly an English speaking country, dropshipping to Nigeria from other countries is not a problem when it comes to documentation and content creation. When creating campaigns and content for Nigeria, you can run similar campaigns to the US without paying for translation services or changing much copy at all.

Dropshipping in Nigeria is a risk-free endeavor that requires no additional costs for holding inventory and shipping products. This gives you more time to focus on growing your business through marketing, business development, and relationship building.

The major dropshopping creative skills you need is design (photo and video editing, logo design, social media images, font selection etc) and writing (product prescriptions, customer service email, ad copywriting, blogging etc).

With this skill sets, the less people you try to speak to, the more people you end up attracting.

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