BrandArena: Indomie Heroes Search Team Hits the Field for 2019 Potential Awardees

Tuesday 11 June 2019

Indomie Heroes Search Team Hits the Field for 2019 Potential Awardees

The search teams for the 2019 Indomie Independence Day Award (IIDA) for Heroes of Nigeria, an annual corporate social responsibility initiative of Dufil Prima Foods Plc, have hit various locations across the country to begin mop up of entries for the next Indomie heroes.

The brand has also made story submission easier for members of the general public with the introduction of a dedicated Whatsapp line for members of the public to share heroic stories in their neighbourhood.

According to a statement by the company, the search process, targeted at identifying and rewarding Nigerian children aged 15 years and below for unique acts of heroism, is expected to gather true experiences from designated locations about children, who have at one time or the other performed exceptional acts of bravery.

The Group Public Relations and Events Manager, Dufil Prima Foods Plc, Mr. Tope Ashiwaju, said the search exercise which kicked-off May 20th 2019, is taking place in 12 locations, which are Lagos, Osun, Ekiti, Kano, Katstina, Jos, Abuja, Kwara, Cross River, Delta, Enugu and Imo. He said the exercise would last for a duration of eight weeks ending July, 12th 2019.

“The search teams, comprised of ten searchers per location is headed by a supervisor to ensure quality control and authenticity of the collected stories,” he said.

Ashiwaju however noted that the search exercise would not be limited to the field search alone, as there were other avenues through which entries could be received. Such avenues include designated phone lines, emails, delivery of letters at the project office and the introduction of a designated whatsapp number, 07014321209. These are all expected to give opportunities for more entries from every part of the country.

This year, two independent research agencies – Mark Analytics & Research Services Ltd and BanahGrace Research Agency have been deployed to thoroughly comb the country and seek the young heroes out for recognition.

Speaking on this development, the Managing Partner/Principal Consultant, Mark Analytics & Research Services Limited, Mr. Magnus Adiele and Managing Director, BanahGrace Research Agency, Ms. Abiola Olaonipekun, (who both represent agencies commissioned for the search exercise), have assured that all stories would be thoroughly verified.

“Beyond the other entry receiving platforms, nothing will be spared in verifying the authenticity of the stories and we intend to ensure more quality stories are gotten this year. The search exercise will not be limited to the 12 locations as we intend combing neighbouring areas within these locations for stories,” Adiele said.

Members of the general public are urged to also visit to nominate any deserving child for the award.

Indomie Independence Day Awards is for young heroes of Nigeria, it is a Corporate Social Responsibility (CSR) initiative of Dufil Prima Foods PLC. This initiative is not just to recognize these young heroes, who without capes or extraordinary strength have saved lives, championed causes and expressed their ingenuity but also to spur them on to achieve more as they continue to inspire us all.

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