BrandArena: All Set For African Cristal Media & Advertising Summit

Tuesday 11 June 2019

All Set For African Cristal Media & Advertising Summit

The African Cristal Media & Advertising Summit, formerly the African Cristal Festival, is holding its 2019 edition from June 13 to 16 in Marrakech under the theme of "Positive Brands".

At the helm of the jury is Emeka Okeke, Founder, Managing Director of Media Fuse Group Dentsu Aegis Network Nigeria and Director of Dentsu Aegis Network Ghana. He is using his rich career in marketing communication here. To his credit, the creation in 1999 of the first network of independent media agencies, Premier MediaCompany Ghana, now called Vizeum Ghana, which supports the development of professional media planning and communication practices in this part of the world. Africa.

Chris  Wulff-Caesar will be judging entries in the Mad Makers category alongside other prominent marketing and advertising professionals from Africa and beyond, including Ikechi Odigbo, Group Managing Director DDB Lagos, Gil Kemani, former Managing Director at EXP Nigeria but now MD of BBDO Mediaedge and Sakina El Fares, Head and Communications Director, Orange, among others.

At his side, jurors like the executive producer at Bigfoot Films in Cairo, Egypt, Ahmed Azmi, who has placed himself, in the BW report, at the top of the top 10 producers in the region Mena, or a professional of the support for brands in the digital age, Sanaa Bousbai for L'Oréal Morocco.

The African Cristal Festival rewards the best advertising campaigns created and broadcasted over the African continent, on any media. The objective of the Festival is to promote the African advertising creativity and to showcase a variety of international and regional work from the industry through the meeting of agencies and advertisers in a mixed jury.

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