BrandArena: Google appeals its $5 billion EU antitrust fine

Wednesday, 10 October 2018

Google appeals its $5 billion EU antitrust fine

Google has appealed a record $5 billion fine that European Union authorities levied against the tech giant for allegedly abusing the dominance of its Android operating system to stifle competitors.

In July, Google was slammed with a record fine of $5billion over Android antitrust violation by the European Commission.

Now, the tech giant says that it will it will appeal the record $5 billion antitrust fine by European Union authorities.

A company spokesman, Al Verney, confirmed that the company has filed its legal challenge with the General Court of the EU, the bloc’s second highest court.

The EU’s executive Commission issued the fine in July after it found Google forced smartphone makers using Android to install the company’s search and browser apps. The company also paid big phone makers to exclusively pre-install the Google Search app. The bloc’s competition commissioner, Margrethe Vestager, said at the time of the ruling that “companies must compete on their merits.”

Under the ruling, Google must take measures to fix the problem by the end of October or risk further fines.

“The Commission will defend its decision in Court,” the EU body said in an emailed statement.

Google, which had said it would appeal, has argued that its free, open-source operating system has led to lower-priced phones and stoked competition with its chief rival, Apple. The company filed its appeal Tuesday just as it was unveiling its latest generation of Pixel smartphones, which undercut iPhones on price.

Android is the most widely used mobile operating system, beating even Apple’s iOS. The fine, which follows a three-year investigation, is the biggest ever imposed by the EU on a company for anti-competitive behaviour.

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