BrandArena: Social Media Week Accra 2018 Begins Today

Monday 10 September 2018

Social Media Week Accra 2018 Begins Today

The second edition of Social Media Week Accra will kick off today with a session that will bring together the tech, integrated marketing communications, government and media experts of Ghana and Africa at large.

The 5-day show will kick off today, Monday, September 10, 2018 will end on Friday, September 14, 2018.

The 5-day event will start with a launch ceremony that is expected to be attended by President Addo Dankwa Akufo-Addo, Minister of Communication, Ursula Owusu-Ekuful, and Mayor of Accra, Mohammed Adjei Sowah.

Other to dignitaries will also share their thoughts on how social media continues to create safe spaces for conversations that border on social development amongst other topics.

The day will see discussions from ‘Choosing the right platform to get Closer’ to ‘Style Inspiration with Renee Q and Empress Jamila’ to ‘Building Personal Relationship at Scale’ to ‘Leveraging on Social Media as PR for your Brand’. Masterclasses for Facebook and Creative Brainstorming’.

On Thursday, the conversations will switch to ‘Tech and Environment’. As our lifestyle adapts life in the fast tech lane, ‘The Future of FinTech’ will be one of the pivotal conversations as well as ‘The New Media’, ‘The Planeteers’ and ‘Content Creation Masterclass’.

EchoHouse will bring the fun home on the last day with the ‘Goldfish Effect’ discussing how to create content that can engage people in 5 seconds, ‘YouTube and BBC Masterclasses’, ‘Taking Your Music Global’, the ‘Instagram Runway’ and ‘Concert’ to crown it off.

SMW, an Independent Social Media Week, provides community organizers around the world with the opportunity to host an independently organized event during one of the four editions of the Social Media Week conference. This year, due to popular demand and growing interest, Accra is thrilled to be participating in Social Media Week.

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