BrandArena: Delivering Ecobank Brand Promise As Platform of Choice is my Mandate – Akinwuntan

Saturday 22 September 2018

Delivering Ecobank Brand Promise As Platform of Choice is my Mandate – Akinwuntan

The Managing Director, Ecobank Nigeria, Mr Patrick Akinwuntan has reaffirmed that his mandate in Nigeria is to grow the Ecobank brand by delivering it as a brand of choice. The bank Managing Director stated that Ecobank service will be available and within the reach of every Nigerian either in their homes or locality through any of the bank’s versatile touch points.

“My mandate in Nigeria is to deliver the brand promise of Ecobank as the platform of choice for convenient, affordable and instant banking services to customers in Nigeria. it’s our ambition that we are within easy reach in your locality at an Ecobank express point through our agents or within your arm’s length on your phone; you can open an account and you can make payment; you can receive payment straight on your phone and at any time cash out through our agent at any Ecobank  Xpress point or the  ATM.

"In addition, our multi-featured digital payment solution, EcobankPay - this is our rebrand of the Ecobank Scan+Pay QR offering designed to allow us deliver unified and instant self-service across a range of interconnected payment solutions. This allows our customers pay in-store via the Ecobank mobile app or *326#.  It is the Ecobank everywhere strategy across Africa that we are implementing in Nigeria” he stated.

Further Mr Akinwuntan who was responding to media questions in Lagos, said Ecobank is a central platform of choice for doing financial transactions across Africa, because the bank has more presence in African than any other any other financial institution, whether as a global player or as an African player.  In his words

“We have more country presence than any other financial institution across Africa, currently 36 countries and therefore our central technology platform positions us as the platform of choice and enables us leverage for scale, efficiency, affordability, quality of service across the continent. We are able to relate our common product, common platform, common services, and common set value proposition to our customers. We spent the last 2 years building on our unrivalled platform and laying the foundation that enables us accelerate to leadership in this market”.

Ecobank today is a world-class pan-African bank, a major contributor to the economic development and financial integration of Africa. The bank’s ground-breaking digital banking solutions – including the Ecobank Mobile app, Xpress account offering, which can be opened instantly with less documentation and Ecobank OMNI, that is our online payment platform for corporate customers, has in no small way unleashed the potential of Ecobank as the the unparalleled pan African platform and supports its goal to reach 100 million customers by 2020.

Ecobank is known to deliver a seamless customer experience across 36 African countries, bringing wholesale, retail, transactional and investment banking services to governments, financial institutions, multinationals, local companies, SMEs and individuals.

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