BrandArena: Promasidor Commemorates World Milk Day At Orphanages

Thursday 7 June 2018

Promasidor Commemorates World Milk Day At Orphanages

One of the leading FMCGs in Nigeria, Promasidor Nigeria Limited, recently marked the 2018 World Milk Day by donating its products to five orphanages in Lagos.

The beneficiaries were S.O.S. Children’s Village, Isolo; Bethlehem Charity and Orphanage Centre, Ikotun; Hearts of Gold Children’s Hospice, Surulere; Heritage Homes, Anthony Village; and Change a Life Foundation, Maryland.

Receiving the items, which were Cowbell Milk and Cowbell Chocolate, General Manager of Heritage Homes, Mrs. Vivian Osuntokun commended Promasidor for identifying with the less-privileged people in the society and assisting the organization to meet its obligation to the children under its care.

She said: “We are excited about the support. This will go a long way in helping us to meet the nutritional requirements of the children. What this shows is that Promasidor truly cares about the wellbeing of the less-privileged members of the society. We look forward to other organizations to take a cue from what the company has done.”

Co-founder of Bethlehem, Mr. Olowoyeye Bayo also described the gesture by Promasidor as considerate and timely, adding: “It shows that Promasidor is concerned about the future of Nigerian children”.

“For remembering Nigerian orphans on the occasion of the World Milk Day, the company has shown that it truly cares. Apart from sending products, its staff made out time to come to play with the children and their caregivers. That is thoughtful, caring and motivational”.

“Sincerely, we need this kind of support to realize that we are not alone on this journey. It will also reduce the burden of providing for the needs of the kids because it is challenging doing it alone. We appreciate the effort of the company.”

The Marketing Manager of the company, Mr. Abiodun Ayodeji said the donation was part of the company’s desire to support Nigeria in building a healthy and happy future. Promasidor, he said, “believes that good nutrition is the right of every Nigerian child.

“The essence of the World Milk Day is to create awareness on the health and nutritional benefits of adequate milk consumption. There is a daily dietary requirement everybody should meet. For children, meeting this requirement is not only necessary but critical to their mental and physical development.

“Unfortunately, some people do not have the capacity to meet the requirement. So, we at Promasidor have decided to take the advocacy a step further. We have chosen to give products to a number of orphanages to assist them in meeting the dietary requirements of the children in their care.”

Promasidor recently extended a similar gesture to malnourished children in internally displaced camps in different parts of Nigeria through Empower 54, a non-governmental organisation.

The manufacturing company is also involved in different corporate social responsibilities aimed at developing the mental, intellectual and physiological aspects of the Nigerian child. Examples of such initiatives are Cowbellpedia Secondary School Mathematics TV Quiz Show, Promasidor Harness Your Dream (a career guidance initiative) and Cowbell Football Academy. 

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