BrandArena: Atlético Madrid takes a ride with Hyundai

Thursday 14 June 2018

Atlético Madrid takes a ride with Hyundai

...Secure three-year sleeve sponsorship deal

Spanish football club, Atlético Madrid have penned a new sleeve sponsorship deal with Korean automotive company Hyundai.

The historic deal serve as the La Liga club’s global automotive partner as part of the multi-year contract, which covers all domestic competitions until 2021.

As part of the contract, Hyundai will provide fleet of cars to Atlético and in return receive matchday presence through LED perimeter branding, as well as media and digital content rights. A range of co-branded activations will also be organised to promote the partnership.

Andreas-Christoph Hofmann, vice president of marketing and product at Hyundai Motor Europe, said: “Along with our existing partnership with Olympique Lyonnais and our recently-announced partnership with Chelsea, this is a fantastic next step in our new pan-European partnership approach that will include other top clubs in Europe.”

As noted above, the deal with Atléti comes after Hyundai was announced as the sleeve sponsor of Premier League outfit Chelsea on Monday. Hyundai and Chelsea have signed a four-year deal that begins with the 2018/19 season.

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