BrandArena: Children’s Day: Peak Milk Unveils Nigeria’s Largest Chocolate Cup

Monday 28 May 2018

Children’s Day: Peak Milk Unveils Nigeria’s Largest Chocolate Cup

FrieslandCampina WAMCO Nigeria PLC, makers of Peak Chocolate Full Cream Milk Powder and Peak 456 Growing Up Milk unveiled a 10-foot high chocolate cup, Nigeria’s largest, in celebration of Children’s Day and ahead of the World Milk Day on June 1.

The unveiling which took place at JJT Park in Lagos in partnership with the Nutrition Society of Nigeria was attended by more than 2,000 children, parents and guardians.

Speaking at the event, Gloria Jacobs, Brand Manager of Peak Chocolate Full Cream Milk Powder, stated that the essence of unveiling the giant chocolate cup was to re-emphasize the importance of nutrition whilst creating excitement among the children.

“With this year’s event, we wanted to show something spectacular and never-been-done feat to Nigerian children and particularly impress on them the importance of good nutrition by taking Peak Chocolate and Peak 456 daily for optimal growth and brain development because both contain adequate vitamins and essential nutrients” Jacobs said.

Also speaking at the event, Akon Imoh, Senior Brand Manager, Peak 456 Growing Up Milk explained that to demonstrate the versatility of milk in everyday foods, the children were encouraged to prepare daily recipes with Peak 456 and Peak Chocolate as a follow up to their Peak masterclass. The children then produced pancakes, chocolate cakes and doughnuts, and banana smoothies to the amazement of their parents. There was also a masterclass for mums to highlight the nutritional benefits of adding milk to their children’s daily foods.

Rounding off, Maureen Ifada, Marketing Manager, Peak, reiterated that the Peak brand is synonymous with quality and high standards, and so always goes a step further in providing the best nutrition required for daily living.

“Children are very important to us at FrieslandCampina WAMCO Nigeria and it is very essential to cultivate them young, especially at this stage of their growth when they need high quality nutrition for optimal brain growth, strong body development, sharp minds and a healthy lifestyle,” she said.

As parts of the company’s goals to encourage an active lifestyle from an early age, the children were given the opportunity to participate in outdoor games and perform the drink-move-be-strong exercise routine. Sensational Afro pop singer, Simi, entertained the children and parents with her hit songs.

The Peak Children’s Day Party also featured a nutrition talk by a representative of the Nutrition Society of Nigeria. Everyone enjoyed unlimited access to Peak Chocolate and Peak 456 milk.

For more information on yummy meals for your children and more brand information, kindly visit Peak456 and PeakFun4Kids on Facebook and Instagram.

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