BrandArena: Leo Burnett Africa Appoints Sinmisola Hughes-Obisesan as Creative Director

Friday 6 April 2018

Leo Burnett Africa Appoints Sinmisola Hughes-Obisesan as Creative Director

Leo Burnett Africa has appointed Sinmisola Hughes-Obisesan as its Creative Director in less than two years of her position as Creative Director at Insight Publicis.

Leo Burnett, is globally the Publicis network’s most creatively recognised agency, and is one of the major advertising agency networks within the Publicis Group. With Hughes-Obisesan’s appointment, she will now manager creative activities within the agency’s wide network across Africa and that includes the Nigerian office.

The announcement was made following the recent restructuring exercise at Leo Burnett Africa.

Hughes-Obisesan is expected to deploy her creative competences and expertise to drive growth and sustainability in Leo Burnett’s offices across the continent.

Sinmisola is a global award-winning Creative Director with over 13 years advertising experience on a plethora of brands. She was the first female and millennial Creative Director at Insight Publicis and also stands as the second female Creative Director in the history of advertising in Nigeria.

Some of her work includes the famous Pepsi Long Throat campaign, Pepsi No Shakin Carry Go campaign, Star, Gulder, Gulder Max, Bank PHB, Peak Milk, Nestle, PZ and most recently, the current Heineken Campaign featuring Jidenna. Give this Adwoman a brief and she will deliver beyond expectation. A firm believer in co-creation and an ideas person at heart, her superpower lies in her ability to create award-winning, impactful campaigns for local and international brands that connect with today’s consumer. 

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