BrandArena: Social Media Week Lagos Returns; To Kick-off On February 26th

Wednesday, 10 January 2018

Social Media Week Lagos Returns; To Kick-off On February 26th

Social Media Week Lagos heads into it's 6th year after a successful 2017 edition that saw over 15,000 attendees across the week and had a global online reach of 454 million. The annual conference now considered Africa's largest digital media & tech event returns to Landmark Centre on the 26th of February to the 2nd of March, 2018.

The global theme for SMW 2018, “Closer,” will explore the intensifying conflict between community and individualism. The conversation will bring together a diversity of perspectives to discuss the most productive ways to harness these forces to drive innovation, improve consumer experiences and bring people together.

SMW Lagos 2018 programming will in part focus on how technology drives individualism, while also looking at how platforms and apps bring people “closer” and foster community. As Africa moves rapidly towards digitization across sectors, we must ensure people remain a part of the equation. Inclusion is of the utmost importance our prosperity as a continent depends on it.

The week-long programming focuses on ideas, trends, insights, business practices and policy that leverage technology to transform industries and communities across Africa. In 2017, over 100 local and international organizations contributed to the event.

Year after year SMW Lagos brings together brands, thought leaders and influencers to curate one of a kind experiences for attendees.

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