BrandArena: Apple App Store hit record $300 million in sales on New Year's Day

Tuesday, 9 January 2018

Apple App Store hit record $300 million in sales on New Year's Day

App store customers globally generated $300 million in purchases on New Year’s Day 2018 for Apple - setting a new for an holiday season.

During the week starting on Christmas Eve, customers made purchases or downloaded apps from the App Store, spending over $890 million in that seven-day period.

“We are thrilled with the reaction to the new App Store and to see so many customers discovering and enjoying new apps and games. We want to thank all of the creative app developers who have made these great apps and helped to change people’s lives. In 2017 alone, iOS developers earned $26.5 billion — more than a 30 per cent increase over 2016,”  said Phil Schiller, Apple’s senior vice president of Worldwide Marketing in a press statement.

Apple App Store currently offers users close to 2,000 ARKit-enabled apps across various categories like games, shopping, education, social media, and more. These include CSR Racing 2, Stack AR, Amazon, Night Sky, Pitu, Snapchat, etc.

Since the App Store launched in July 2008, iOS developers have earned over $86 billion.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. 

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