BrandArena: Umbro signs first Chinese football ambassador, Deng Hanwen

Wednesday, 20 December 2017

Umbro signs first Chinese football ambassador, Deng Hanwen

Chinese footballer Deng Hanwen has signed a personal endorsement deal with sportswear brand Umbro.

The Chinese Super League (CSL) star who plays for Beijing Renhe, will lend his image to the UK-based soccer equipment supplier’s future advertising campaigns across Asia. Umbro will provide Deng with boots and training apparel over the duration of the contract.     

The 22-year old defender becomes the first ever Chinese soccer player to be signed by Umbro in the brand’s 93-year history.


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