BrandArena: Unleashing New Innovations Make Emirates Customer Experience Special - Afzal Parambil

Saturday 14 October 2017

Unleashing New Innovations Make Emirates Customer Experience Special - Afzal Parambil

United Arab Emirates (UAE) based carrier, Emirates, recently appointed Mr. Afzal Parambil, as its Regional Manager for West Africa. Parambil who is responsible for the overall Emirates operation in Nigeria and West Africa as a whole, in an interview with BrandArena at a Media Meet & Greet in Lagos spoke on the Emirates’ Far East Network and new innovations of the firm. 

We are aware that Emirates is promoting Emirates’ network in Asia, can you tell us more about it?

Yes, we are promoting Emirates’ network in Asia, particularly China. China is very popular for visitors from across the world, including Nigeria, not just for leisure travellers, but also for business and trade. Our network in Asia including China is extensive. We fly to over 20 destinations in 13 countries, some of which include Beijing, Shanghai, Guangzhou, Yinchuan, Zhengzhou, Seoul, Tokyo, Taipei, Kuala Lumpur, Singapore, Hong Kong, and many others.

Many of these cities are major business and trade hubs and are also served by multiple Emirates’ flights a day, ensuring our customers have more choice and convenience when planning their travel.

What are the offering available to Nigerians other passengers on Emirates’ network in Asia?

Many of our Asian destinations are served by Emirates’ Iconic A380 double decker aircraft, which is very popular amongst our customers. Destinations to which we fly the A380 include again Beijing, Shanghai, Guangzhou, Taipei and Hong Kong, as well as Bangkok, Singapore, Seoul and Kuala Lumpur.

As Emirates we’re able to offer Nigerians real global connectivity with just one convenient stop at our modern hub Dubai.

Pix from left Kelvin Okunbor, Senior Aviation Corresspondent, The Nation Newspaper; Afzal Parambil, Regional Manager West Africa, Emirates; Mr Chuks Iwelumo, Chairman, League of Aviation and Airports Correspondents and Aderonke Adebule, Executive Director, JSP Communications at the media chat with the new Emirates Regional Manager and promotion of Guangzhou, China destination held in Lagos. Photo Lamidi Bamidele
Can you tell us more about your role in Nigeria?

Part of my role is to ensure that Emirates is the airline of choice for Nigerian travellers and that we offer the best possible experience in the air and on the ground.

As an award winning airline, including being named the world’s best airline according to TripAdvisor 2017, Emirates offers its customers’ value for money with excellent products and services, and a global network that currently extends to 156 destinations in 84 countries.

Aside from Emirates’ network in Asia, what are the latest innovation the carrier is offering?

Emirates is the world’s only airline to operate an all Boeing 777 and Airbus A380 fleet. We currently have 97 A380s and 165 B777s in service.

When it comes to travel from Lagos to the East, Emirates has travellers covered with an extensive network and multiple flight options to key cities, allowing for shorter connectivity and convenience.

Comparing Emirates to competition, what would you say your USP are?

As I’ve mentioned, Emirates offers its customers value for money. When travelling with us customers enjoy an array of award winning products and services, and includes; More than 2500 channels of on demand audio and visual entertainment on our ice system, from the latest movies, music, games and audio books; Luxurious Private Suites in First Class, spacious and lie flat seats in Business Class and extra legroom in Economy Class; fresh, chef prepared gourmet meals, representing regional and international menus for all classes of travel, including free beverages; award winning service and hospitality from our highly trained, multi-national and multi-lingual cabin crew from over 130 countries.

Also, First Class and Business Class passengers have access to our exclusive Emirates Lounges at 41 international airports (including seven in Dubai) and Emirates offers generous allowances for checked baggage for travel from points in Africa, including Entebbe.

Over and above these, Emirates also offers a range of family friendly travel services and products, such as free toys, dedicated entertainment channels and meals for children. These are all designed to make the travel experience for families easier and convenient.

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