BrandArena: All Set For #HeinekenLFDW 2017

Wednesday 4 October 2017

All Set For #HeinekenLFDW 2017

The Heineken Lagos Fashion & Design Week 2017 (Heineken LFDW2017) is set to hold on the 25th through 28th October 2017.

The event will bring together fashion enthusiasts, designers, life & style influencers, models, and media practitioners across the world. 

This year edition themed 'Africa: Shaping Fashion's Future' will feature the Fashion Business Series, Fashion Installation, the Runway shows and the #HeinekenLFDW After Party.

The foremost annual fashion show returning for the 7th edition stays connecting with over 20 million Pan-African fashion insiders, including designers, buyers, retailers, local and international press.

According to Akerele, “Heineken LFDW  remains committed to catalysing the African Fashion industry ecosystem and to providing greater avenues for commercial success for designers based on the continent, through skills acquisition, apparel manufacturing and access to market which we have worked hard to achieve throughout the year via the Style House Files, Nigerian Export Promotion Council led “Human Capital Development Initiative, our inaugural Autumn/Winter Presentation and Trade shows - which rolls out in a few weeks" the Executive Director and Founder of Lagos Fashion and Design Week, Omoyemi.

Akerele reveals "The clamour for the industry to thrive and compete on the global stage reverberates across the continent. It should serve as a clarion call for the entire continent not just Nigeria because the future is ensuring that the African fashion and apparel sector rises up to be a key driver of economic growth on the continent, opening doors for ancillary sectors such as agriculture, textile production, manufacturing, retail distribution and more to thrive."

Heineken Lagos Fashion and Design Week has remained a key platform in the Nigerian fashion industry and the African Fashion industry as a whole. Through this partnership, Heineken has opened up the world of fashion to young adults in Nigeria and indeed across Africa.

Mobile money platform, FETSWALLET continues its partnership with Heineken Lagos Fashion and Design Week. FETS will serve as the primary payment processing partner for the multi-day fashion event in Lagos.

No comments:

Post a Comment