BrandArena: Real Madrid, Fly Emirates to renew kit partnership

Monday 25 September 2017

Real Madrid, Fly Emirates to renew kit partnership

Spanish football club, Real Madrid is considering the extension of its contract with Dubai-based airline Fly Emirates. The Dubai government-owned airline is a subsidiary of The Emirates Group.

Accordingto emerging reports, the ‘Blancos’ will sign a world-record kit deal becoming the first football club in the world in terms of revenue from sponsorships. Currently, English Premier League club Manchester United held the record. In 2014-15, the club signed a remarkable contract with Chevrolet.

In 2013, Real Madrid signed a five-year front-of-shirt sponsorship deal with the UAE carrier. The airline, a partner of the Spanish giants since 2011, replaced previous shirt sponsor Bwin from the start of the season.

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