BrandArena: McVitie's Celebrate Digestives 125th Anniversary With Grand Promotional Campaign

Tuesday 4 July 2017

McVitie's Celebrate Digestives 125th Anniversary With Grand Promotional Campaign

To celebrate the 125 year anniversary of its famously loved McVitie’s Digestive biscuits, leading international manufacturer of biscuits and confectionery, pladis has launched a grand promotional campaign to reward its loyal consumers.

pladis announced the promotion at a media launch event held at the Renaissance hotel in Lagos recently. According to the company, the 125th Anniversary promo which commences on the 4th July 2017 will last for 3 months and see customers winning a plethora of prizes which includes 1 million naira each for 3 consumers; 500,000 naira each for 6 consumers; 200,000 each for 15 consumers; and instant airtime for 45,000 consumers.

Commenting on the decision to launch a promotional campaign in celebration of the milestone, the Country Manager Nigeria of pladis Kwame Wiafe, said: “The McVitie’s Digestive brand has enjoyed a lot of consumer love and support for over 12 decades across the globe, including in Nigeria. We therefore decided to commemorate this great milestone by rewarding the very people who have made the McVitie’s Digestive brand story a successful one. That is, our loyal consumers”.

To participate in the 125th anniversary promotion, and stand the chance to win exciting cash and gifts, all customers need to do is
  • Buy any of the McVitie’s Digestive 125th Anniversary promotional packs available in 40grams, 104grams, 208grams and 302grams sizes,
  • Scratch the foil to reveal the unique promo code,
  • Text the code on the pack to the SMS short code “55332.”
Explaining the selection process, Marketing Director, Toyin Nnodi, Nigeria said “To make the promotion transparent and fair, all prizes won will be mutually exclusive to consumers. This means that once a particular phone number has been drawn for any of the prizes, it will be excluded from subsequent draws. This has been done to give all McVitie’s digestive lovers an equal chance to win prizes at any time within the duration of the promo, irrespective of when they entered into the promo and to avoid unchecked multiple winnings”.

Toyin Nnodi further noted that the Anniversary promotion is the first roll out of exciting new developments from the brand. According to him “We are constantly thinking of ways to uphold the brand’s promise of providing happiness and deliciousness to consumers all over the world with every biscuit bite, and we will have some exciting new developments this year”.

In 1892, Alexander Grant a McVitie’s employee created the first and original ‘Digestive’ biscuit, and the secret recipe is still being used widely across the globe.

Pladis products, including McVities digestives reach approximately 4 billion people worldwide.

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