BrandArena: PayPal Sues Pandora Over Logo Similarities

Wednesday, 24 May 2017

PayPal Sues Pandora Over Logo Similarities

PayPal has filed a trademark infringement lawsuit against Pandora, arguing that the company's minimalist logo "dilutes the distinctiveness" of its own branding. "Element by element and in overall impression, the similarities between the logos are striking, obvious, and patently unlawful," the lawsuit alleges.

Last year in October, Pandora donned a new look and launched a new logo that looked very familiar to anyone who’s ever used PayPal before. Now the online payment system is taking Pandora to court, accusing it of ripping off its iconic logo to ride on its popularity.

The old “P” in the music service’s logo was distinct and was not at all comparable to PayPal’s like its new one pictured above (right.) It caused and still causes a lot of confusion among mobile users, since their apps began looking pretty similar after the logo was launched in October.

Social media posts like the two tweets above became pretty common after Pandora’s rebranding.

PayPal said it collected users’ concerns like those two and showed them to the streaming company in private in an effort to convince it to redesign its new logo, but the other party wouldn’t budge. The company confirmed that: “The striking similarities were immediately the topic of news articles and social media commentary by confused customers. Since Pandora would not agree to resolve this matter amicably, we had no choice but to file this lawsuit to protect both our brand and the PayPal experience for our over 200 million users.”

PayPal is asking the court to order Pandora to stop using its new logo and to pay for damages. It also wants the streaming service to promise never to do anything that could lead people into believing that it’s connected to the payment platform again.

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