BrandArena: M&C Saatchi Abel Jo'burg Appoints New Partner & Executive Creative Director

Tuesday 4 April 2017

M&C Saatchi Abel Jo'burg Appoints New Partner & Executive Creative Director

Johannesburg-based advertising agency M&C Saatchi Abel have appointed Adam Weber as partner and executive creative director.

Weber joins the partnership at M&C Saatchi Abel, started by Maurice and Charles Saatchi in 1995 after leaving Saatchi & Saatchi.

Weber, who is coming from Joe Public, started his career over 20 years ago and has worked with several industry icons including Red Nail and Hunt Lascaris. The M&C Saatchi Abel Johannesburg office offers an array of high profile clients including Nedbank, Sun International, Nando’s SA and AVI.

“M&C Saatchi Abel is positioned as an ideas company. Our creative philosophy of ‘Brutal Simplicity of Thought’ demands that we produce ideas that are easy for the consumer to engage with, while delivering a return on marketing investment for our clients,” says Jerry Mpufane, chairperson of the M&C Saatchi group of companies. “We are committed to producing discipline-neutral ideas, and I am very excited that Adam's experience is a perfect match to our ideals.”

Weber moved from design to art direction and then to creative direction. Having travelled the globe and accrued industry knowledge, Weber has also obtained a number of awards. These include accolades won at Loeries, Cannes, Clio and One Show. Weber has also been featured in D&AD for both art direction and illustration.

“While opportunities to be an executive creative director don't come around often, I haven't taken the decision lightly,” says Weber. “It's the next step in my career and an exciting personal challenge. I'm joining a great partnership and want to continue building on their success as both a creative and strategic force in the local and international market. These are interesting times for advertising, and my focus will be on building an environment for the Johannesburg team to truly transform the landscape with their unique creative insights and abilities.” 

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