BrandArena: Tommy Hilfiger, Hugo Boss Dive Into Android Wear Watches Business

Tuesday 28 March 2017

Tommy Hilfiger, Hugo Boss Dive Into Android Wear Watches Business

Tommy Hilfiger and Hugo Boss are the latest fashion companies to announce their own Android Wear 2.0 watches at Baselworld 2017. The news continues the trend amongst fashion brands stepping up to fill the gaps in the wearables market caused by an absence of new models from established tech companies like Motorola.

Hugo Boss’ watch — the Touch — looks a bit more formal and appears to have a leather band option, which is nice. The Touch will offer NFC but no heart rate sensor. But given the fashion facing look, it’s probably not the sort of watch you’d wear on a run anyway. The Touch is expected to cost $395 when it hits the market in August.

Meanwhile, the Tommy Hilfiger TH24/7You (in one of the worst product names I’ve ever encountered), in line with the fashion brand, is a little more casually styled, with a metal link bracelet. The TH24/7You is cheaper than the Touch, at $299, although it lacks both NFC or a heart rate monitor.

Unfortunately, neither watch has a lot of details when it comes to specifications right now. They both do run Android Wear 2.0, but actual information on the hardware — including size, which is a major issue in most Wear devices on the market — have yet to be announced.

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