BrandArena: PG, Bugatti make 'lightest urban bike in the world' ...And it costs $39000

Monday 27 March 2017

PG, Bugatti make 'lightest urban bike in the world' ...And it costs $39000

Bugatti has partnered with German-based luxury bicycle manufacturer PG to create the world’s perfect urban bike. It’s not the first time the two have come together to release a bike with Bugatti branding.

The new product weighs less that five kilograms, which makes it one of the lightest urban bikes in the world. All frame cross sections are oversized to ensure maximum rigidity and have been optimised for the aerodynamic demands of high speeds.

Only 667 bikes would be made and each one costs a whooping $39,000.

The Bugatti bikes are completed, refined and customised according to the customer’s wishes by hand in the PG Bugatti showroom in Weinstadt. Bugatti customers can adapt their bicycle’s style to match their Bugatti supercar.

“Upon request, customers of the supercar builder can have their bicycles matched to their own Bugattis. Special paints, carbon in various colours, numerous types of leather and, of course, the Bugatti pearl oval make the Bugatti bike the perfect supplement for the 1,500 PS dream car”, said PG.

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