BrandArena: New Summit to Shine a New Light on South Africa’s Brand Identity

Monday 6 February 2017

New Summit to Shine a New Light on South Africa’s Brand Identity

South Africa has come a long way since the dark days of Apartheid. 22 years following the dawn of democratic South Africa, our country has dramatically changed in many ways. Indeed, how we see ourselves as South Africans and how the world sees us, has been profoundly altered.

Launching in 2017, The South African Brand Summit & Awards will provide a unique platform to begin – but probably not finish - a series of important conversations about branding and brand management in the public and private sectors. It will also look at how brands that operate in South Africa, local and global, contribute to the country’s brand narrative.

Solly Moeng, Reputation Specialist & Project Convenor says: “It has been reasoned that countries have branding as part of their DNA and the identity of a country reflects its people, institutions and values. The South African Brand Summit & Awards will initiate and lead conversations about our nation's brand; the attributes that make us proud, as well as the opportunities that remain to improve on our best efforts to progress in an increasingly global and complex world. This initiative will provide an opportunity to reflect on how to effectively distinguish our best assets in-order-to burnish domestic stability, attract investment and achieve sustainable development.”

With the theme “Recapturing the South African narrative””, The South African Brand Summit & Awards, will take place on 16th & 17th November 2017 at the CTICC, Cape Town. The Summit will culminate in a Gala Awards Dinner at which brands that make South Africa shine will be celebrated.

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