BrandArena: DDB Lagos, Noah’s Ark Shine At LAIF 2016 Award

Monday 5 December 2016

DDB Lagos, Noah’s Ark Shine At LAIF 2016 Award

DDB Lagos, Noah’s Ark and Insight Publicis made the top three list on the medals table at Lagos Advertising & Ideas Festival (LAIF) award held on Saturday.

DDB Lagos and Noah’s Ark bagged four gold medals apiece at the night. DDB Lagos ultimately topped the table with a total of 23 medals, including 11 silver medals and eight bronze medals.

Noah’s Ark had six silver medals and four bronze medals to emerge the second position on the highest medals table. With three gold medals, eight silver medals and nine bronze medals, Insight Publicis came third.

Interestingly, a two-year old agency, Leo Burnett Lagos shocked everyone by pulling the forth position on the medals table with three gold medals ahead of some of top ad shops like TBWA Concept, 141 Worldwide, Lowe Lintas, and Rosabel. The young agency carted away with five silver and five bronze medals.

One of the highest winners old last year's award night, X3M Ideas came five with five medals, three of which were gold.

Some of the young agencies that also made the medal list are Up in The Sky and 7interactive. Up in The Sky won a gold while 7interactive scooped three silver and five bronze medals.

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