BrandArena: Manchester City extends EA Sports deal

Thursday, 29 September 2016

Manchester City extends EA Sports deal

English Premier League football club Manchester City has agreed a multi-year extension to its partnership with video game developer EA Sports.

EA Sports will retain its role as the club’s official gaming partner, with City fans around the world having access to exclusive content across the club’s various digital platforms.

The company will also support City’s official account on social media platform Snapchat, as well as sponsor the ‘man of the match’ award.
Damian Willoughby, senior vice-president of partnerships at City Football Group, owner of Manchester City, said: “Extending our partnership means we can continue to work together to provide supporters with unforgettable memories and can’t miss experiences that combine the best of football on and off the pitch.”

Manchester City has won all six matches in the 2016-17 Premier League and is currently first in the league.

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