BrandArena: Shoprite launches “Usave” format in Nigeria

Thursday 30 June 2016

Shoprite launches “Usave” format in Nigeria

The Shoprite Group yesterday opened its 19th store in Maryland, Lagos where it introduced its first Usave brand.

The mall was identified as the best location to introduce the Usave concept to rejuvenate the retail shopping experience in the area.

Usave, the firm said, combines the convenience of location with low prices to attract customers, who are serious about saving and for those who do not need the expensive frills and spills of regular supermarkets.

“The success of this Shoprite Usave Store is expected to herald the establishment of more across the states of the federation.”

Addressing reporters concerning the format, the Manager of Shoprite Usave Maryland Mall, Olaniyi Ajiteru, said: “Through bulk buying directly from the manufacturers, Usave has managed to drop its prices even more. This saving is passed directly on to the customer and as a result, they are able to get bulk value without necessarily having to buy in bulk.”

He added: “Usave is backed by an innovative strategy of small format stores offering a limited range of basic foods at everyday low prices. The new format removes the cost of packing and pricing from the value chain, enabling it to consistently deliver top brands at affordable prices.”

As news of the opening of Shoprite Usave Store spread in the community via the social media, visitors and residents thronged the store, as they could not wait to start saving money for their preferred products.

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