BrandArena: Junior Achievement South Africa Appoints Tribeca PR

Monday 13 June 2016

Junior Achievement South Africa Appoints Tribeca PR

Junior Achievement South Africa (JA South Africa) has hired Tribeca Public Relations to help raise awareness on its youth entrepreneurial development programmes, communicate with its stakeholders, improve its social media activity and audience engagement.

JA South Africa is a non-profit organisation affiliated to JA Worldwide, one of the largest business education organisations in the world, operating in over 120 countries.

“Tribeca has provided support to JA South Africa over the past few years on a project basis, and we look forward to working with the team again as it gives our communications a boost,” says acting managing director Nelly Mofokeng. “We value the relationship that we have with Tribeca’s consultants, who understand our business and vision.”

For the past 37 years, JA South Africa has been providing essential entrepreneurial and financial literacy programmes to young people of all ages, across the country, in both rural and urban environments. Its unique, experiential programmes ignite the spark in young people to experience and realize the opportunities and realities of work and life in the 21st century.

“We admire JA South Africa’s investment in developing young entrepreneurs and the skills it provides to foster the growth of small businesses,” says Nicky James, co-owner of Tribeca Public Relations. “We have a long standing relationship with JA South Africa, which is testament to our relationship-based approach to doing business, and we really enjoy working with their team."

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