BrandArena: Marketing Edge Holds Stakeholders Summit, Award

Friday 20 May 2016

Marketing Edge Holds Stakeholders Summit, Award

Nigeria’s leading and award winning brand and marketing magazine MARKETING EDGE publications, has concluded plans to hold the 2016 edition of its two-in-one high profile annual event that includes a National Marketing Stakeholders Summit and Brands and Advertising Excellence Award, to celebrate practitioners in the marketing and advertising professions.

Both events will take place on Friday 17th June 2016 at the high-profile Civic Centre in Victoria Island, Lagos. The theme of this year’s summit is BRAND POSITIONING IN A DIGITAL AGE: CHALLENGES IN A DEVELOPING MARKET. The summit will hold 4pm, and it will be followed immediately by the award ceremony.
Publisher of MARKETING EDGE, Mr. John Ajayi

According to the publisher of MARKETING EDGE, Mr. John Ajayi, the theme for this year’s summit is very apt because Nigeria is already a part of the digital age, therefore brands need to be properly positioned to maximize the benefits of digitalization to make the most of their Return On Investment (ROI).

Specifically, the publisher said “the digital age has heralded a new dawn for all. Today’s market is daily defined and determined by the various dynamics in the social media and brands must of necessity tap into the limitless opportunities in the new media which has created more engagement platforms between the brands and the various target consumers.”

In this age, information travels at the speed of light and consumers are regularly engrossed with happenings in the environment as they also play some roles in determining the fortunes or otherwise of brands in the market place.

Former Managing Director and Chief Executive Officer at Guinness Nigeria Plc Mr. Seni Adetu has been confirmed as the guest speaker at the summit and he is expected to deliver the lead address. Another high-profile speaker at the highly cerebral event is the Managing Partner of Market Space, Mr. George Thorpe.

A renowned and erudite advertising professional and Executive Chairman of STB-McCann, Sir Steve Bamidele Omojafor will be the Chairman of the occasion. Also, key players and gladiators in the integrated marketing communications industry are expected to grace the summit where the challenges of advertising and marketing in the present era of dwindling oil revenue, forex scarcity and declining consumer confidence will be examined and solutions proffered.

Foremost amongst leading professionals to be awarded are, Mr. Udeme Ufot- Brand Personality of the Decade, Mrs. Iquo Ukoh – Marketing Personality of the Decade, John Momoh- Outstanding Media Entrepreneur of the Decade, Chief Akin Odunsi- Lifetime Advertising Achievement Award, Multichoice- Outstanding Digital Satellite TV Brand of the Decade.

Other categories are Marketing Personalities of the Year, Outstanding Advertising Agency of the Year, Young Advertising Agency of the Year, Outstanding Brand of the Year, Outstanding Outdoor Agency of the Year, Brand Personality of the Decade, Financial Brand of the Year, Financial brand of the Decade and Advertising Icon of the Decade among other distinguished awards.

The award which is in its fifth year, has become one of the most inspiring events in the integrated marketing communications industry in Nigeria as it provides a unique platform for robust intellectual engagement as well as to honour practitioners for their commitment to excellence in the field of branding and marketing.

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