BrandArena: Orange and Google sign strategic partnership

Monday 22 February 2016

Orange and Google sign strategic partnership

Orange  today, February 22, announces a new partnership with Google™ to bring the best of mobile internet across its full African and Middle Eastern (Orange MEA) footprint. By combining the strength of Orange’s mobile network and mobile expertise with Google’s mobile applications, the move offers customers the best of both partners in terms of access and content through an all-inclusive digital communication package.

Orange and Google have come together to deliver a package that is tailored to meet the needs of the market. Customers across the Orange MEA footprint will now have access to a range of best-in-class online services including, but not limited to, popular content covering fashion, sport and music, as well as everyday tools such as Google Search™, YouTube™ and Google Maps™.

The partnership will address the mass market for Orange in Africa and the Middle East, following Orange’s ongoing success of delivering smartphones across the region. Through an educational campaign, customers will be offered advice to better understand the benefits and direct value mobile internet can bring. Important information will be made accessible, for example, finding answers to questions instantly through Google Search or the ability to locate the nearest health clinic using Google Maps. languages, such as Arabic, will be supported to enrich the customer experience, with additional languages to be added throughout the year.

The digital communication package is especially well-adapted to youth who have high data usage and want the latest generation smartphone. Customers will receive one of the most competitively priced tariff plans in the region starting at $40, which will consist of a high-specification smartphone and a communication bundle with voice, SMS and data.

The offer will be delivered in a phased approach and will start to roll-out across the full Orange MEA footprint in Q2 this year. The device will launch with the native set of Google services and the goal of the partnership is to develop local services and content over time.

“As the first pan-Africa and Middle East mobile partnership with Google on this scale, we are able to bring direct value to our customers by offering the best access and services to ensure they get the most out of the mobile internet,” says Yves Maitre, Executive Vice President of Connected Objects and Partnerships, Orange. “Through this all-inclusive digital communications package, we are proud to continue our promise to deliver affordable internet access across the region and connect people to what is essential in their lives.”

Richard Turner, Director Android Partnerships for Europe, the Middle East and Africa says: "Today, over three billion people across the world are using the internet to live better, richer lives and create opportunities for themselves and their communities. The driving force behind this growth - particularly in Africa and the Middle East - is smartphones. We are very excited to work with Orange to bring together data services, content and a high quality Android™ device to provide a great experience for first-time or experienced smartphone users.”
A Review Of Proposed 2016 Budget: 10 States That Are Investing In Housing Projects

The newly appointed administration have estimated a total national budget of N6 trillion and have proposed N433.3 billion to be allocated to the power, works and housing sectors. Leading real estate portal, Lamudi Nigeria looks into 10 states of the Federation and how much of their state budget is estimated to be allocated towards housing projects.
In the wake of President Muhammadu Buhari’s assurance that development in infrastructure will be given high priority, it is no surprise that the proposed 2016 budget for capital expenditure has risen by 20 percent since 2015.
This increase in funding allocation and attention to the housing sector of the country will hopefully bring about much needed influx in foreign direct investment (FDI) and boost the construction sector of the country. Therefore, research into the state’s housing budget is a much needed exercise to ensure that the plans of the Governors and ministers are in-line with that of the Presidency.

A look at the infographic below shows how much funding each state has proposed to allocate to housing projects.

No comments:

Post a Comment