BrandArena: Multichoice Cuts DSTV Subscription Price by 50 Percent

Thursday 25 February 2016

Multichoice Cuts DSTV Subscription Price by 50 Percent

Nigeria’s leading pay TV platform Multichoice, owners of DStv, has announced a slash in the prices of its bouquets as well as introduction of two new sport channels.

The new channels are Super Sport 11 (DStv Channel 231) and Super Sport 12 (DStv Channel 232), they will be dedicated to showcasing the English Premier League (EPL), the Spanish La Liga and Euro 2016. They will be available on the DStv Compact Bouquet.

The DSTV Compact Bouquet was revamped in July 2015 to include over 95 world class channels at a monthly subscription of N6, 000.

MultiChoice’s Managing Director Mr. John Ugbe, made the announcement recently. He noted that due to the country’s economic challenges, the company decided to slash prices to enable more Nigerians enjoy quality entertainment at no extra cost.

“One of MultiChoice’s key priorities is to put our subscribers’ needs at the heart of everything we do and since these have been tough economic times for everyone, we realised that our subscribers could use some good news. We are excited that we can now deliver the best football action in the world to our Compact subscribers while ensuring that this development doesn’t negatively impact them financially,” he said.

Ugbe said Compact subscribers would be able to follow football from the EPL, La Liga and Euro 2016, which will show from SS11 from June with additional six matches on SS12. The firm also announced a massive price slash in the prices of its premium decoders, the Zapper and Explora.

“The Explora, dish kit with one month Compact subscription initially sold at N71,000, has been reduced by more than 50 per cent to N30,000. The DStv Zapper decoder, dish kit plus 1 month Compact subscription will now be sold at N12,500 as against the previous price of N18,500. This offer, which is valid while stocks last further reiterates MultiChoice’s commitment to provide Nigerians with quality entertainment they can afford,” Ugbe said.

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