BrandArena: Instagram is igniting visual storytelling

Thursday 28 January 2016

Instagram is igniting visual storytelling

Social media has changed fashion. It has become a part of our globally connected world in multiple ways, and most recently the fashion industry is seeing a major shift in its inspiration for designs and trends.
Designers and major players in the fashion industry find inspiration for their designs and creations in many places: from recent vacations to visits to fashion capitols of the world, but the internet and social media sites have created an entirely new approach that is getting both praise and criticism from the fashion community. Thanks to the influence of Instagram.

What began as a simple photo-sharing app among friends has grown into a global community of consumers and brands. Instagram now has over 300 million members who share more than 70 million photos and videos each day.

And millennials are taking the lead in this global citizenship and trend.

According to Facebook, “63% of Instagrammers in our study say they use Instagram to document their lives. Many document regularly, with 72% posting photos on the platform monthly. And they do it creatively, curating moments and artistically filtering their images to display life at its best. As Mohamed, a 19-year-old in Germany, says, Instagram is where “you have these effects available … where you share your coolest pictures.”

56% of Instagrammers in our study said that the platform makes them feel more connected to the people they know, and 52% agreed that it gives them a sense of community, which can be important for those on the path of self-discovery.

What it means for marketers
In a world where people communicate through visuals, a brand’s presence must also be visual to drive impact. The teens and young adults who spend time on Instagram are open to storytelling that is authentic and visually stunning.

Brands, like people, often have rich and unique narratives to share. To resonate most vividly with teens and young adults, brands will want to channel the authentic perspective that only they can offer the world. Brands can reveal how they see the world differently, using their distinct points of view to guide content creation and inspire Instagrammers.

Instagrammers appreciate aesthetic quality in visual content and will often make the effort to transform the banal into a thing of beauty. Brands seeking to engage teens and young adults will want to offer an organic experience by aiming for quality, too. Images and video will ideally be beautiful, thoughtfully composed and artfully presented.

 Among other things, teens and young adults also value Instagram for being current, trendy and exciting. Brands seeking to resonate will want to deliver on at least a few of these attributes by playing to their followers’ desire to know everything and/or experience something.

For full report on Facebook IQ Click HERE

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