BrandArena: Emirates marks key milestones in 2015, its 30th year of operations

Tuesday 5 January 2016

Emirates marks key milestones in 2015, its 30th year of operations

Emirates, the world’s largest international airline, will conclude another year of growth underscored by standout milestones across its fleet, network, and customer experience initiatives. Its growing business footprint also delivered increasing positive impact on the economies and communities it serves.

Since January 2015, the airline has carried over 51.3 million passengers, which represented 9% more passengers during the same period in the previous calendar year.

Emirates operated around 3,600 flights on average per week, or over 186,000 flights in 2015, travelling more than 824 million kilometres around the globe, which is the distance equivalent of more than 1,000 trips to the moon and back.  The airline served over 57 million meals on its flights departing Dubai*, and handled over 35 million pieces of baggage in Dubai alone.

Remarking on this year’s accomplishments, Sir Tim Clark, President Emirates Airline said:  “2015 has been one of considerable growth for Emirates as we continued to steer our course despite the headwinds of regional conflict, unfavourable currency impact, and shaky business and consumer confidence in many global markets. Emirates has come out strong, as our mindset, combined with our fleet and network strategy has enabled us to absorb shocks and maximise opportunities.

Through our 30 years of operation to date, Emirates has always stayed focussed on its core strategies: an efficient fleet and operations that capitalise on Dubai’s strategic location and infrastructure; an excellent product and service proposition for our customers; and recruiting and retaining the best talent from around the world. We will continue to build on these strengths, even as we drive ourselves to achieve new goals and set new standards for ourselves and the industry.”

Enhancing customer experience

Emirates continues to invest over US$20 million annually to install and operate inflight connectivity systems which enable onboard Wi-Fi services. This year alone, over four million Emirates passengers connected to Wi-Fi on board, reflecting the strong consumer demand for connectivity services while travelling.

Emirates rolled out its newest generation in-flight entertainment (IFE) system on its newly delivered Boeing 777-300ER in August and Airbus A380 aircraft in November, featuring the largest in-seat screens in First and Economy Class, along with three times the media storage – elevating the viewing experience and offering passengers in all cabin classes an even greater choice of content.  This followed the launch of new, redesigned headphones for Economy Class travellers in April.

Economic contribution

Emirates continues to have an important positive impact on the economies of the markets it serves - through the provision of international air transport links that facilitate trade and tourism flows, direct employment through its growing business, and indirect employment through the aviation supply chain and the other industries reliant on commercial air transport.

In 2015, this effect was felt again through the aviation supply chain when Emirates announced a historic US$9.2 billion (€8.7 billion) deal with Rolls-Royce for Trent 900 engines to power 50 of its A380 aircraft, and a long-term TotalCare package. The deal was the largest ever for Rolls-Royce, and one of the largest ever export orders for a UK-based company.

In November, Emirates signed a US$16 billion OnPoint solution agreement with GE Aviation for the maintenance, repair and overhaul (MRO) of the GE9X engines that will power the airline’s fleet of 150 Boeing 777X aircraft. Spanning 12 years, the deal is Emirates’ largest engine MRO contract to date, and also GE Aviation’s largest ever commercial jet engine award from an airline.

In March, a report by Frontier Economics was released, estimating that Emirates contributed €6.8 billion to the economies of European Union countries in 2013 and 2014, supporting more than 85,000 jobs. Frontier also analysed European international air connectivity and concluded that Emirates provides 220 unique air connections that are not offered by any other airline or alliance.

In Dubai, Emirates signed up to sponsor ‘The Last Wilderness of the UAE’, a documentary series that will feature the United Arab Emirates’ remarkably rich biodiversity , which is scheduled to launch in late 2016. 

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