BrandArena: Dubai Shopping Festival Begins

Tuesday 5 January 2016

Dubai Shopping Festival Begins

Dubai is set to welcome a host of international celebrities and influence-rs as the Dubai Shopping Festival (DSF) from January 1 to February 1. The 21st edition of the DSF has revealed a line-up of 150 events and activities with famous singers, stylists and social media influence-rs among those set to create a buzz about the one-month event.

Dubai Shopping Festival (DSF) is the largest shopping and entertainment extravaganza in the Middle East. The shopping obsession peaks each year in January during Dubai Shopping Festival, the longest running festival of its kind. Along with unbeatable deals, DSF is home to Guinness World Records, celebrity performances and plenty of amazing events to celebrate the emirate’s favorite pastime.

This year’s festival tagged “Unwrap the Exceptional” will witness a mix of international, regional and local celebrities and trendsetters promoting DSF to an international audience and expanding the reach of Dubai as an international shopping destination.

Over 40 such personalities will be visiting Dubai during the 32 days of DSF and their presence is expected to further elevate the overall experience of local residents and tourists at DSF’s citywide activations, exhibitions and attractions.

The international figures from various spheres including music, fashion and beauty will be either making a special contribution, appearance or performing live on stage during DSF as they travel to Dubai to see the largest shopping festival of its kind in the world, and experience the fantastic atmosphere that makes it the best time of the year to be in the emirate.

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