BrandArena: Turkish Airlines named UEFA Euro 2016 official carrier

Wednesday 16 December 2015

Turkish Airlines named UEFA Euro 2016 official carrier

Turkish Airlines has become a global sponsor and the official airline of next year’s Uefa European Championship in France.

The airline joins as the ninth global partner of the event, which kicks off on 10th June, after signing an exclusive deal with CAA Eleven, Uefa’s exclusive marketing agency.

Under the deal Turkish Airlines will develop a range of exclusive offers and social media campaigns such as special charter rates for teams travelling to France.

M. İlker Aycı, board chairman of Turkish Airlines said: “The partnership with UEFA Euro 2016 is the perfect opportunity to celebrate the very best in European football with fans from all over the world. We very much look forward to the competition and look forward to supporting the Turkish team, and the rest of the competing nations throughout the tournament.”

“We are excited to welcome Turkish Airlines on board for Uefa Euro 2016,” said Uefa Events SA marketing director Guy-Laurent Epstein. “As Europe’s leading airline, they will be able to capitalise on the platform the newly expanded tournament offers, to build on their current success.

“Through exclusive offers and innovative activations, we are looking forward to working with them to bring fans together from all over the world to celebrate in France next year.”

The airline will also rebrand its aircraft with Euro 2016 visuals with prominent branding also on display at stadiums throughout the tournament.

No comments:

Post a Comment