BrandArena: Nigeria’s Leading Real Estate Portal, Lamudi, Celebrates 2nd Year Anniversary

Monday 2 November 2015

Nigeria’s Leading Real Estate Portal, Lamudi, Celebrates 2nd Year Anniversary

The month of October marked Lamudi’s second year of doing business both globally and in Nigeria. The company, in a recent press briefing, discussed their exceptional growth in the Nigerian Real Estate Market and also highlighted their focus for the coming year.

The theme of the day, as reiterated by Mr Obi Ejimofo, MD of Lamudi Nigeria, was “improving the quality of ours services”. According to Mr Ejimifo, the company recently carried out a survey which measured its users impressions of the quality of their website, mobile application and search features of the platform. Over 90% of users polled voted favourably for the design of the website, while more than 80% of users surveyed indicated that they were pleased with the search and filter options of Lamudi’s online property platform.

With innovative features such as Nigeria’s first toll-free property hotline, Dial4Home, and its recent online mortgage calculator, Lamudi has continually sought to make finding a dream home easier, quicker and more convenient for Nigerians. However, the MD cited that for the company to maintain its position as Nigeria’s leading real estate portal, it must pay special emphasis on providing quality customer solutions at every touch point.

Steps taken so far to attain this goal include strengthening the quality of Lamudi agents. “15% of our site users believe the response time from our agents is poor,” Mr Ejimofo revealed to the press. The company believes this focus will set Lamudi apart from its competitors and solidify its market position by providing transparency and consistency to its users.

Mr Ejimofo further stated “Lamudi already provides a number of channels of direct support for property seekers, including our Online Chat service and the Dial4Home Hotline (0700-526-834), but it’s just as important that we hold our 3000+ estate agents to the same high standards that we aim for ourselves. Lamudi will scale up its agent training programs in response to this feedback.”

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