BrandArena: Inside niche radio station, WFM 91.7

Monday 16 November 2015

Inside niche radio station, WFM 91.7

With the commencement of the on-going test transmission by WFM 91.7, Nigeria made history as the first country to own a first radio station for women and the family in Africa.

It will be recalled that the innovative radio station targeted at a niche market came into being when the National Broadcasting Commission (NBC) issued licence to St. Ives Communications (owners and operators of the radio station) to operate a specialised radio station for women and the family in Ogun State and parts of Lagos environs.
The gender sensitive radio communication initiative is the brainchild of Dr. Tunde Okewale, Chief Medical Director at St. Ives Specialist Hospital, Opebi, Ikeja, Lagos and veteran broadcast journalist, Toun Okewale Sonaiya, Executive Director at St. Ives Communications and Managing Director of the broadcasting outfit.
American radio technology expert, Engineer Dean Gay at WFM 91.7
The on-air-personalities (OAPs) that will run the station’s transmission operations include: Abisola Grace Aiyeola, a Nigerian British born broadcaster,  budding actress and singer,  Funmi Jinadu, who cut her teeth in radio broadcasting at BBC Bristol, UK , she’s also an active member of the National Union of Journalists, United Kingdom; and Bolatito Bez Idakula, a former banker.

The unique, women and family-focused radio station is poised to deliver on its unique operations targeted at a niche segment of the society – women, the men in their lives and the family.


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