BrandArena: Visa Partners Total to Reward Customers

Wednesday 28 October 2015

Visa Partners Total to Reward Customers

In a bid to improve card usage for purchases, Visa has gone into partnership with Total Nigeria Plc to reward customers who use their electronic payment cards to buy fuel at Total service stations in Lagos state.

The promotion aims at educating consumers and businesses on the convenience of making payments for fuel and other commodities through e-payment.

The campaign will run for seven weeks, beginning from October 19, to December, 6, 2015, with seven Total service stations to give out N1000 worth of free petrol daily to 10 Visa card users who buy petrol worth N3000 and above.

The seven stations giving out free fuel are pre-selected.

Cardholders also stand a chance of winning free fuel for a year through a raffle draw by sending SMS to a short-code which will be provided at the service stations.

Speaking about the partnership, Country manager, VISA West Africa, Mr. Ade Ashaye said: “At Visa we are committed to developing creative ways of driving the cashless policy in Nigeria through e-commerce and we understand that card payments are more secure than cash payments for both buyers and sellers.

“This is why we have partnered with Total to launch the ‘Total fuel campaign with Visa’, to ensure that personal finances are managed effectively with minimal costs by our cardholders. Also, consumers will not only be able to enjoy the usual benefits of paying with their Visa card, but they will also be rewarded for it.”

On his part, the Network Development Manager, Total Nigeria, Maxence Bourgoing said: “We are happy to work with Visa on this project. Total has invested a lot in ensuring that our service stations are up to international standards and this partnership is certainly a step in the right direction.”

Bourgoing added that globally, there is a drive towards e-commerce and card payments and “we are happy to be at the forefront of this initiative in Nigeria. TOTAL service stations are a key interaction point with our customers and so we promise to continuously offer innovative payment solutions that make purchases as seamless as possible.”

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