BrandArena: Orange joins Uefa Euro 2016 as global partner

Wednesday 28 October 2015

Orange joins Uefa Euro 2016 as global partner

European football’s governing body Uefa has signed up telecom giant Orange as a global sponsor with exclusive worldwide rights, and Official Telecommunications Service Provider for UEFA EURO 2016.

The tournament will mark the second time that Orange is working together with UEFA to deliver Europe’s premier national team footballing event and the third biggest sporting event worldwide. As part of its UEFA EURO 2016 campaign, Orange will be developing exclusive offers, giving consumers an opportunity to connect to what is essential for them.

As Official Telecommunications Service Provider, Orange will be providing all fixed and wireless communications services for the tournament. This includes the responsibility for delivering live match signals from the ten stadiums in France to broadcasters and fans around the world, as well as providing staff, officials, media, referees and volunteers with connectivity through approximately 25,000 access points and mobile services throughout the tournament. Over 800 engineers and experts from Orange will be dedicated to delivering UEFA EURO 2016.

Guy-Laurent Epstein, Marketing Director of UEFA Events SA, commented: “We are very pleased to welcome Orange as a Global Sponsor of UEFA EURO 2016. Orange’s contribution to the transmission of the TV signal will ensure that fans around the world are able to experience the excitement of the tournament at its best. In parallel, our partnership will help UEFA to deliver the most digital and connected event ever. We are delighted to be welcoming back a true partner who will be essential not only to the fans’ global experience, but also to the success of the tournament.”

Orange becomes Euro 2016’s eighth global sponsor, joining Adidas, Carlsberg, Coca-Cola, Continental, Hyundai/Kia, McDonald’s and Socar. The tournament’s final two global sponsors are expected to be named in the coming weeks.

No comments:

Post a Comment